HIDDEN PINE TREE POSTCARDS
This project draws directly from the nom de plume of the founder of the SongEun Art and Cultural Foundation, “SongEun(松隱),” meaning “Hidden Pine Tree.” It evokes the subtle presence of a pine tree barely visible behind a hill through thermochromic ink that disappears above a certain temperature. The postcard dimensions derive from SongEun’s facade, while bold hand-drawn illustrations depict cropped pine needles and cones. Variations in the placement of the red cones highlight the expressive potential of hand-pulled silkscreen printing.
Miji Noh
Miji Noh is a multidisciplinary creative specializing in art direction and industrial design. She began her career at Motorola and the Hyundai Card Design Lab in Seoul, later working with Native Design in London and at Google’s U.S. headquarters. Noh holds a BFA in Industrial Design from Hongik University and an M.A. in Product Design from ECAL. Currently based in Seoul, she co-leads the design collective LARGE-MEDIUM-SMALL with two friends and teaches at the University of Seoul.
