4321-MARKET is a “festive collaboration market” that opens during the Christmas season each year. It brings together designers and companies to create unique, limited-edition objects with a collectible and distinctive character. Founded by two alumni of ECAL (École cantonale d’art de Lausanne), Team 4321KR (Chelsea Jihong Park and Yesul Jang), the project is influenced by the values of Swiss design, with many participating designers sharing an appreciation for its simplicity, clarity, and high quality. Since its launch in 2020, 4321-MARKET has collaborated with 54 design teams and introduces a new theme every year. Through these collaborations, companies can actively support the creative design scene while exploring new possibilities for their materials through experimental and designer-led interpretations. Over time, 4321-MARKET has grown into a platform for creative exchange where designers, companies, and the public come together to share ideas, craftsmanship, and new perspectives on design.
Contact:
Chelsea Jihong Park:
Chelsea Jihong Park is a Seoul-based industrial designer and curator working across product and spatial design. Since founding the design studio HOOA in 2017, she has developed a range of projects connecting brands, designers, companies, and cultural institutions through design, spanning products, spaces, exhibitions, and collaborative projects. She also organizes design exchanges between Korea and Switzerland and works with designers and brands internationally, exploring how contemporary design can create new contexts and relationships. Since 2020, she has co-curated and managed 4321-MARKET with Yesul Jang, developing a new type of design market where designers present and sell small-batch products of their own design. She oversees the overall direction and themes of each edition, as well as designer and brand outreach and external communications with partners and institutions. She also leads presentations, interviews, promotional content, and marketing activities, helping to communicate the identity of 4321-MARKET and build new collaborations and opportunities for participating designers and brands.
Yesul Jang:
Yesul Jang is a Seoul-based industrial designer interested in transforming flat materials into three-dimensional forms. Working with a range of materials including textiles, sheet materials, and wire, she explores new possibilities through the relationship between structure and material. Her practice focuses on simplicity and functionality while seeking to create distinctive objects through unexpected combinations and structural approaches. Since 2020, she has co-curated and managed 4321-MARKET with Chelsea Jihog Park, developing a new type of design market where designers present and sell small-batch products of their own design. She develops the overall direction and theme of the market, translating ideas into tangible experiences through project planning, spatial and display design, fixture design, and on-site management.
