Anne Bachmann:

Anne Bachmann’s design career began with an apprenticeship as a radiology nurse at Zurich University Hospital, where making the invisible visible became a lasting fascination. X-ray images soon became an important source of inspiration for her private art and design projects, eventually growing more relevant than their medical purpose. She later trained as an art teacher and taught art, drawing, and handicrafts for several years. During her Industrial Design studies at ZHdK, she acquired the techniques needed to make the invisible tangible. Since 2009, she has committed herself to FREITAG lab. ag and its purpose, “Intelligent Design for a Circular Future,” working as a holistic designer, design strategist, creative director, and member of Brand Guidance. She lives with her family in Zurich.

Anthony Guex:

Anthony Guex is a Swiss product and interior designer based in Lausanne whose practice focuses on products, furniture, and interiors. After more than seven years of experience as a cabinetmaker and foreman in the wood industry, he studied Interior Design at HEAD–Genève and earned a master’s degree in Product Design from ECAL/University of Art and Design Lausanne in 2015. He divides his time between his design studio and his role as Artistic Deputy at ECAL. His collaborators include national and international brands and institutions such as New Tendency, OKRO, Tectona, ECAL, and Fogo Island Workshops of the Shorefast Foundation in Newfoundland, Canada.

Carson Hong:

Carson Hong is the founder of ATELIER CARSON, a design office established in 2018 specializing in product, space, and strategy. He presents wide-ranging designs from homeware to environments in collaboration with global brands and individual clients. He served as Creative Director of Yido and Director of Design at First Canvas. Carson holds a master’s degree in Design for Luxury and Craftsmanship from ECAL in Lausanne and a B.S. in Design Management from Yonsei University in Seoul.

Chelsea Jihong Park:

Chelsea Jihong Park is an industrial designer based in Seoul, Korea. She holds a master’s degree in Product Design from ECAL in Lausanne, Switzerland, and a Bachelor of Science in Industrial Design from ArtCenter College of Design in the United States. Based on her international experience in Los Angeles, Stockholm, Tokyo, and Lausanne, she founded HOOA in Seoul in 2017, where she directs space, furniture, product design, and exhibitions. She is also an adjunct professor at Konkuk University in Seoul.

Eva-Maria Beer:

During her bachelor’s studies in Integrated Product Design at Coburg University of Applied Sciences in Germany, Eva-Maria joined the teams of LucidiPevere in Italy and Barber Osgerby in London. She is passionate about smart solutions, aesthetics, and simple design. In 2018, she graduated from the master’s program in Product Design at ECAL/École cantonale d’art de Lausanne, Switzerland. She currently works as a lead color and material designer for the Swiss sports brand On in Zurich.

Flavia Brändle:

After graduating from the Academy of Art and Design in Basel in 2015, Flavia gained experience as an industrial designer at Barber Osgerby in London. The studio’s meticulous work, forward-thinking concepts, and attention to detail strongly influenced her approach. In 2019, she joined the On design team in Zurich, gaining experience in a fast-growing, brand-building environment. In January 2022, she established her own practice, focusing on collaborative projects between tradition and innovation.

Mingoo Yoon:

Mingoo Yoon is a typeface designer based in Seoul, Korea. He received his bachelor’s degree in graphic design and earned his master’s degree from ECAL in Switzerland with a research project on bi-script type design for Hangul and Latin alphabets. He worked as a researcher at the AG Typography Institute and currently teaches at Hongik University and Ewha Womans University. Collaborating with a range of local and international brands and artists, he mainly works on typeface-based graphic design.

Selim Yang:

sillysally is an illustrator based in Seoul. Having majored in Illustration at the ArtCenter College of Design, her world—true to the name “sillysally”— begins with capturing those moments that make us smile for no particular reason. She visualizes the warm emotions drawn from everyday life in a cute and humorous form, gently allowing viewers to forget the weight of reality, even if only for a moment. Her work seeks to become more than simple decoration; it aims to be a tender visual language that melts away the fatigue of the day. The scenes in sillysally’s works feel strangely familiar, yet they carry a unique warmth that does not quite exist in reality. Colorful, charming houses and animal friends one might wish to meet at least once evoke the feeling of receiving a gift in childhood. In this way, her illustrations begin with the light-hearted language of “cuteness” and gently guide the viewer toward the deeper emotion of “comfort.”

Yesul Jang:

Yesul Jang is interested in creating three-dimensional objects from flat materials. Her approach emphasizes simplicity and practicality while pursuing original designs through innovative structures and material combinations. She holds degrees from Hongik University and ECAL and has worked at Cheil Worldwide and RAWROW. Alongside personal projects, she currently operates the design studio OilKIN, focusing on product design consulting, merchandise development using textile materials, and exhibition design.

Yoosung Kim:

Yoosung Kim studied Industrial Design at Hongik University and began his career under Yeongkyu Yoo, co-founder of Cloudandco. He later joined Descente as a footwear designer, creating shoes for the Swiss and British triathlon teams and securing patents for midsole technologies. At ECAL, he researched sustainable design through 3D knitting and weaving; his running shoe for people with cerebral palsy won the James Dyson Award 2022 Swiss Winner. After working as Lead Innovator at Nike NXT Space Kitchen, he is now a senior designer at Post Archive Faction (PAF).