2023: SWISS–KOREA SOUVENIR MARKET

4321-MARKET: SWISS–KOREA SOUVENIR MARKET was a Christmas charity market organized by 4321KR, with support from the Embassy of Switzerland in Seoul. The 2023 edition celebrated the 60th anniversary of diplomatic relations between Korea and Switzerland under the theme “Blooming Friendship Between Switzerland and Korea.” Twenty designers from both countries created souvenirs inspired by each other’s cultures. Eleven Swiss-based designers designed souvenirs representing Korea, while nine Korea-based designers created souvenirs representing Switzerland. Through these objects, the market explored cultural exchange and friendship between the two countries through the language of design.