Horse Charm
Horse Charm is crafted from recycled LightSpray™ upper parts from On shoes. Defective upper components are repurposed into horse-shaped key charms for bags or keys. Bright outdoor laces form the horse’s garlands, while matching fringes create its mane, adding playful character while retaining the qualities of outdoor materials. Celebrating the Year of the Horse in 2026, the charm is offered as a festive holiday-season gift.
Chelsea Jihong Park
Chelsea Jihong Park is an industrial designer based in Seoul, Korea. She holds a master’s degree in Product Design from ECAL in Lausanne, Switzerland, and a Bachelor of Science in Industrial Design from ArtCenter College of Design in the United States. Based on her international experience in Los Angeles, Stockholm, Tokyo, and Lausanne, she founded HOOA in Seoul in 2017, where she directs space, furniture, product design, and exhibitions. She is also an adjunct professor at Konkuk University in Seoul.
