Cowbell Keyring
Cowbell Keyring reinterprets a familiar Swiss souvenir. By replacing the typically colorful tassels with an off-white tonal palette, it introduces a more refined and mature aesthetic. The design elevates the souvenir’s quality and moves beyond the conventional image of kitsch souvenir-shop objects.
Chelsea Jihong Park
Chelsea Jihong Park is an industrial designer based in Seoul, Korea. She holds a master’s degree in Product Design from ECAL in Lausanne, Switzerland, and a Bachelor of Science in Industrial Design from ArtCenter College of Design in the United States. Based on her international experience in Los Angeles, Stockholm, Tokyo, and Lausanne, she founded HOOA in Seoul in 2017, where she directs space, furniture, product design, and exhibitions. She is also an adjunct professor at Konkuk University in Seoul.
