HAP
Minyeol Cho
4321-MARKET: BALL-ER explores the unexpected possibilities of the iconic USM Haller Connection Ball. For this edition, designers were invited to reinterpret the USM Haller Connection Ball not as part of a conventional furniture system, but as the starting point for small, creative, and festive objects.
A total of 23 teams and 30 designers developed new objects through diverse and experimental approaches, transforming a familiar structural component into unexpected forms, functions, and meanings. From playful everyday objects to sculptural pieces, the collection highlights the creative potential of the USM Haller system beyond its traditional applications.
2026.12.12. SAT 11:00-18:00
Swiss Embassy Seoul
(77, Songwol-gil, Jongno-gu, Seoul, Republic of Korea)
✓ RSVP required.
✓ Registration link to be updated.
✓ There is no public parking.
A total of 23 teams and 30 designers developed new objects through diverse and experimental approaches, transforming a familiar structural component into unexpected forms, functions, and meanings. From playful everyday objects to sculptural pieces, the collection highlights the creative potential of the USM Haller system beyond its traditional applications.
2026.12.12. SAT 11:00-18:00
Swiss Embassy Seoul
(77, Songwol-gil, Jongno-gu, Seoul, Republic of Korea)
✓ RSVP required.
✓ Registration link to be updated.
✓ There is no public parking.
Ae Office
be formative
Chanyong Park & Miji Noh
Chelsea Jihong Park
Daejoong Kim
EOB
Huisu Cho
Hyunwook Lee
Iann Nam
Ilmiworks
Jinsik Kim
Jisan Chung
Jiyeoung Kim & Yoosung Kim
Jiyoung Choi
SEOHO AHN
Seunghyeon Yoo
Seungmok Lee
steve oh + sunny oh
TEO LEO
Yeonsu Na
Yesul Jang
Yeyeon Park
youmin
2025: Found Charm
ON THE FLY
On Kim
Stitch Pouch
Chelsea Jihong Park
Doorum
EOB
Rundry Basket
Seungmok Lee
Ripstop Folding Fan & Cloud Hand Fan
Soyoung Kim
StickPod
Yeonsu Na
Swallow Lamp
Gyuhan Bak
Matryoshka Pocket for Tea Utensils
Yeyeon Park
Fluxcast
Yoosung Kim
MOLYPOLY
Hyunwook Lee
Bush Box
LARGE-MEDIUM-SMALL
Lace Tissue Cover
Ae Office
R/O Tray
Iann Nam
Shell
Jiyeoung Kim
Silent Forest
Jisan Chung
Horse Charm
Chelsea Jihong Park
BOK POCKET
Yesul Jang
Candy Container
Be formative
B&W
Carson Hong
2024: SONGEUN
Chapelle
Jisan Chung
Plank
YJJJJR
Grid Hook
Max Dressendörfer & Yeonsu Na
Élevé
Sebastiano Gallizia & Seunghyeon Yoo
Totem: Snake 2025
Yeyeon Park
What a Circle of Life
Jiyeoung Kim
Haze Tray
Donghwan Song
Fragments I–II–III
Shinyoung Bahc
3/21
Seungmok Lee
Modern Specimen: Four Seasons of a Pine Tree
Typehunter
PINE MATCHES & PINE CANDLE
Chelsea Jihong Park
Void
Carson Hong
Net Leather Travel Slipper
Yoosung Kim
Paperwork
Ae Office
Seesaw Card Tray
Soyoung Kim
Tree Lighting
Daejoong Kim
HIDDEN PINE TREE POSTCARDS
Miji Noh
Tongue and Groove / Dado and Rabbet
On Kim
In the Woods
Iann Nam
Momento
Be formative
Double Lights Stone
Studio-Hinge
VOID BAG
Yesul Jang
2023: SWISS–KOREA SOUVENIR MARKET
Patchwork Tray
Amandine Gini & Victor Moynier
Basket-Ursli
Yesul Jang
Cattle Vase
Chelsea Jihong Park
Metal Ruler Capturing Swiss Landscape
Yeyeon Park
Hand-Felted Slipper
Eva-Maria Beer & Flavia Brändle
Fringe Socks
Yesul Jang
Taegeukgi
Anthony Guex
Belle
YJJJJR
Emille Bell
Diaspora Dreams
Wisteria
Kevin Dizami
ㅅㅇㅅㅇㅅ
Minoh Song
Tal Nori Finger Puppets
Anne Bachmann
The Ticino
Soyoung Kim
Round
Seungmok Lee
Cowbell Keyring
Chelsea Jihong Park
Greetings from Korea
Nina Treichler
Annual Timetable 2024
Mingoo Yoon
Metamorfosis de Julio
Milagros Rodríguez
2022: TABLE MANNER
HAAB Kitchen Collection
HAAB
Round To Flat
Temen Park
Face Spoon Rest
Eunjin Choi
Chubby Pot & Empty Plate
Soyoung Kim
Silly Coaster & Tray
Selim Yang
Wave Plate
Sooyeon Park
Gop-Dol Wine Cup & Wine Stopper
Yeyeon Park
De Re
Seulgi Choi & Seunga Baek
Seoripul Stool
Hyunwook Lee
Cheom-a
Youngbean Seo
Bell Canister
Chelsea Jihong Park
Pattern Tableware
Jiyoon Sim
Dash Dot
YJJJJR
Pattern Tableware
Jiyoon Sim
Wave
Minjoon Kim & Sungyeon Oh
